This Is the Future of Food
SIMPLi is reimagining what everyday staples can be—nourishing, delicious, and regenerative from seed to plate.
The SIMPLi team had concrete, actionable goals for their website refresh (how refreshing!): Embody the brand voice (and help the team scale it beyond the website); connect with and reflect customer values and priorities; make regenerative organic agriculture clear, appealing, and motivating; collaborate with some talented internal and external resources to get it all done; and speed through the whole thing without missing a beat (or a comma) so they could go live before some big-time activations and launches.
Brand Messaging, Website Copy, Messaging & Visual Guidelines
“Working with Liz on SIMPLi’s new website was a game-changer for us. She brought our new brand positioning to life for the first time, creating copy that not only aligned with our brand pillars and voice but truly elevated them into compelling messaging across the site. She was collaborative, thoughtful, and proactive in identifying ways to ensure our content resonated with both our internal team and our audience.”
Sarela Herrada, Co-Founder, SIMPLi
