Root & Rise

Brand strategy experiences for heart-led women founders building with intention and care.

Next season, growing.

Want to be first to know when Root & Rise returns? Subscribe (via Substack) and I’ll send updates, early access, and occasional brand strategy inspiration from the field.

Like a garden in need of some tending, your story might be ready for a little pruning.

Root & Rise is a regenerative brand strategy experience—designed to help you reconnect to the purpose behind your work, clarify your message, and nurture the storytelling elements most ready to grow.

This is also an evolving container (aren’t we all?). Whether the next season looks like a group experience, deeper workshops, or more 1:1 sessions, the heart of this offering stays the same: thoughtful, high-touch support for women reshaping the world through their work.

~ While you wait.

~ Let the light in.

~ While you wait. ~ Let the light in.

While the next full Root & Rise season is still germinating, I’m offering free Sunshine Sessions—15-minute brand clarity calls designed to give you a quick boost of insight, direction, and grounded momentum

If you’re stuck on your brand story, swimming in too many taglines, or just unsure what’s next, these bite-sized clarity boosts might be the nudge you need. No prep required. Just show up, say hi, and let’s see what sprouts.

When you’re clear, they listen.

Root & Rise is for women founders growing regenerative, heart-forward businesses—whether you’re creating climate-conscious products, cultivating healing spaces, reshaping food systems, or planting seeds of care and community.

If you’re already in motion but craving more clarity, this is your invitation to slow down, go deep, and rise strong.

Rooted. Realigned. Ready to grow.

If these sound familiar, this sprint is for you:

✅ “I’ve got strong values and a solid offering—but the story still feels fuzzy.”

✅ “People don’t get what sets me apart.”

✅ “My brand is evolving—and my message needs to grow with it.”

✅ “I’m juggling too many taglines or elevator pitches—it’s starting to dilute things.”

✅ “I want my voice to sound like me—clear, resonant, and recognizable.”

Voices from the first season.

  • "Reading over our conversation and the documents Liz created, I find a sense of groundedness in my being. She really has a beautiful gift for synthesizing LOTS of thoughts. The deliverables are invaluable. This has been, and will continue to be, such a gift."

    Sarah Hurley, First In Gardens

  • "If you're craving more grounding and wanting to pick apart sticky areas that are holding up your progress, I highly recommend doing this sprint. I have stronger brand language and a better sense of where I want to go with my business after going through Root & Rise."

    Stacey Shaller, Outside Minds Creative

  • "Liz has a gift for pulling out the heart of your story and helping you see how it connects to your brand in a way that feels authentic and powerful. Her insight into brand positioning gave me clarity and confidence in how I share my work, and I walked away feeling inspired and aligned with my message."

    Pam Adams, Synergy Nutrition & Wellness

  • "Working with Liz through Root & Rise was incredibly helpful and grounding. I loved having the space to clarify my mission, explore my values, and find the words that truly reflect the heart of my brand. Liz’s thoughtful structure and spacious curiosity made the experience feel both expansive and focused."

    Sarah Travers, Green Perspectives Coaching

Your next season starts with a single seed.

Let’s grow something nourishing together.