Root & Rise
A Strategy & Messaging Sprint for Purpose-Driven Brands Ready to Thrive
Like a garden in need of some tending, your brand positioning might be ready for a little pruning.
This isn't a "quick-fix" branding session—this is an integrated sprint designed to tune in to your brand’s roots, clear away the clutter, and help you nurture the parts of your brand messaging that are poised to grow.
Root & Rise Brand Strategy Sprint Highlights
Curated 1:1 sessions
Pre-session intake, 2-hour intensive workshop, and post-session homework & resources
Clear next steps for brand refinement
A perfect refresh for your brand messaging
What To Expect
If you're an emerging brand at the intersection of food, climate, and social impact, this workshop will guide you in aligning your brand’s values, mission, and messaging so that you can grow sustainably and authentically—like a weed, which flourishes without force.
This hands-on, high-impact workshop is designed to help you refresh, refine, and strengthen one of the key elements of your brand story—so it feels clearer, more aligned, and ready to grow.
This isn’t about overhauling everything or starting from scratch—it’s about focusing in, getting unstuck, and sharpening your message where you need it most.
In this regenerative sprint, we’ll focus on:
🌱 Clarifying key pieces of your brand messaging so it works harder for you
🌱 Refining how you communicate what makes you different
🌱 Simplifying & synthesizing where things feel scattered
🌱 Fine-tuning your brand voice so it feels recognizable and intentional
Get grounded.
Choose the Root & Rise brand strategy sprint to build a stronger storytelling foundation.
When you’re clear, they listen.
This sprint is designed for emerging purpose-driven brands—whether you’re an ethical CPG brand, ROC evangelist, social impact change-maker, or sustainability startup—that are already up and running but need clarity and refinement in their brand story.
Grounded & purposeful
If these sound familiar, this sprint is for you:
✅ “We have the right ingredients, but something isn’t clicking.”
Maybe you have a strong mission, great products, and a clear purpose—but when you talk about your brand, it still feels like something’s missing.
✅ “People don’t seem to get what makes us different.”
You’re confident in what sets you apart, but your messaging isn’t making that clear enough. We’ll refine the way you communicate your unique edge.
✅ “We’re evolving and expanding, and our messaging needs to keep up.”
Maybe you’re launching something new, pivoting slightly, or simply growing—and your brand story needs a little adjustment to reflect that shift.
✅ “We have too many different messages, and we need to create some clarity.”
You’re juggling multiple taglines, mission messages, and descriptions, but they don’t quite fit together. We’ll work on bringing things into greater alignment.
✅ “Our brand voice doesn’t feel distinct.”
You want a brand voice that’s consistent, memorable, and feels like you. We’ll explore what makes your tone and language stand out.
Raise the stakes.
Together, we’ll dig into your brand's foundations, unearth the things that no longer serve you, and cultivate messaging refinements that align with your purpose and encourage the growth of both your business and its impact.
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Just like a weed grows in unexpected places, your brand can flourish by embracing the wild, untamed energy of your mission. This workshop will help you discover what makes your brand truly unique and how to channel that energy.
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We’ll work together to prune away any outdated language, disjointed messaging, or branding elements that no longer reflect your growth and purpose.
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Focus on the elements that truly resonate with your values and your audience. Let’s plant the seeds for more meaningful connections.
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By refining your voice and aligning your story with your deeper purpose, you’ll set the foundation for sustainable growth that’s in harmony with both your business goals and your environmental/social values.
FAQs.
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Root & Rise is a guided brand strategy sprint designed for purpose-driven brands in food, climate, and social impact. Over the course of this high-impact workshop, we’ll work together to refine your brand foundation, clarify your messaging, and leave with a tangible roadmap to move forward.
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This is for founders, brand leaders, and marketing teams in CPG, food systems, regenerative agriculture, climate action, and mission-driven consumer brands. It’s a great fit if:
You're evolving your brand and want clarity.
You struggle to articulate your core story, positioning, or messaging.
You want a structured, expert-led process to refine your brand foundation.
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Clearer, stronger brand positioning that reflects your mission.
Tools and templates to implement the brand strategy consistently.
Confidence in how to show up authentically and effectively.
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This is a fast-track, collaborative experience—ideal for brands in the messy middle or those looking for a focused refresh. Unlike a fully custom engagement, it’s more affordable and efficient while still offering expert guidance and hands-on work.
If you’re interested in a more comprehensive partnership with Liz, please reach out! ✉️ liz@lizmcavoygabriel.com
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The core session runs 2-3 hours, with guided exercises and interactive discussions. You’ll also receive pre-work to prepare and follow-up resources to reinforce what we create together.
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We’re conducting sessions throughout April (and potentially into May). Spots are limited, so grab yours today!
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This is a live, virtual session via video meeting. You’ll get a calendar invite and all necessary materials ahead of time.
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You’ll receive a short pre-work guide to help you make the most of the session.
As this sprint is curated to each brand, we ask that you tackle the pre-work thoughtfully so we can focus our live work on the most pressing brand challenges you’re facing.
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You’ll receive:
A recap of key takeaways
Light homework exercises & templates to help integrate what you’ve built
A bonus discount on follow-up consulting if you need deeper support
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Yes. The sprint can accommodate small teams, but the curated nature of the work means it’s capped at no more than 3 participants.
If you are interested in sprints and workshops for larger teams, please reach out to liz@lizmcavoygabriel.com to discuss a customized program and pricing.
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The investment for this high-touch, high-impact sprint is $1,475.
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Yes! We can split your payment into two convenient installments.
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If cost is a significant barrier and your work aligns with Liz’s impact-centric ethos, email liz@lizmcavoygabriel.com to inquire about scholarship sessions.
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Due to the limited spots and nature of this session, all sales are final. If you can’t attend or need to change your session time, we can discuss transferring your seat to a future sprint.
Words of wisdom.
Lizzie Anderson, SIMPLi
“Liz was collaborative, thoughtful, and proactive in identifying ways to ensure our content resonated with both our internal team and our audience.”
Sarah Hurley, First In Gardens
Reading over our conversation and the documents Liz created, I find a sense of groundedness in my being. She really has a beautiful gift for synthesizing LOTS of thoughts. The deliverables are invaluable. This has been, and will continue to be, such a gift.