Root & Rise
A 1:1 brand strategy and identity experience for women founders at meaningful inflection points.
Like a garden in need of some tending, your story might be ready for a little pruning.
Root & Rise is a high-touch, accelerated engagement for the woman who knows something needs to shift—in her brand, her story, her positioning, or how she's showing up—and wants a real thinking partner to move through it with her.
This isn't a template or a sprint with a fixed deliverables list. It's a held, thoughtful collaboration, shaped around where you are and where you're going.
When you’re clear, they listen.
This container is for women founders growing regenerative, heart-forward businesses—whether you’re creating climate-conscious products, cultivating healing spaces, reshaping food systems, or planting seeds of care and community.
If you’re already in motion but craving more clarity, this is your invitation to slow down, go deep, and rise strong.
Rooted. Realigned. Ready to grow.
If these sound familiar, this sprint is for you:
✔️ “I’ve got strong values and a solid offering—but the story still feels fuzzy.”
✔️ “People don’t get what sets me apart.”
✔️ “My brand is evolving, and my message needs to grow with it.”
✔️ “I’m juggling too many taglines or elevator pitches. It’s diluting things.”
✔️ “I want my voice to sound like me—clear, resonant, and recognizable.”
Voices from the first season.
-
"Reading over our conversation and the documents Liz created, I find a sense of groundedness in my being. She really has a beautiful gift for synthesizing LOTS of thoughts. The deliverables are invaluable. This has been, and will continue to be, such a gift."
Sarah Hurley, First In Gardens
-
"If you're craving more grounding and wanting to pick apart sticky areas that are holding up your progress, I highly recommend doing this sprint. I have stronger brand language and a better sense of where I want to go with my business after going through Root & Rise."
Stacey Shaller, Outside Minds Creative
-
"Liz has a gift for pulling out the heart of your story and helping you see how it connects to your brand in a way that feels authentic and powerful. Her insight into brand positioning gave me clarity and confidence in how I share my work, and I walked away feeling inspired and aligned with my message."
Pam Adams, Synergy Nutrition & Wellness
-
"Working with Liz through Root & Rise was incredibly helpful and grounding. I loved having the space to clarify my mission, explore my values, and find the words that truly reflect the heart of my brand. Liz’s thoughtful structure and spacious curiosity made the experience feel both expansive and focused."
Sarah Travers, Green Perspectives Coaching
Let's talk about what you're building.
Root & Rise engagements are offered on a selective basis. If something here resonates, reach out and tell me where you are. We'll go from there.
~ While you wait.
~ Name your pattern.
~ While you wait. ~ Name your pattern.
The Voice Pattern Quiz names the specific way you've learned to quiet, edit, or perform your voice—and points you toward what becomes possible when you move through it. It's one possible doorway into this work.