Manifesto Magic

A free brand storytelling kit for heart-led founders ready to clarify their message, connect to their deeper why, and grow from the inside out.

Let your values take root

You didn’t start your business to chase algorithms or play pretend. You started it because you care—about people, planet, and purpose (even if you’ve heard that phrasing one too many times).

But sometimes, brand & business clarity gets buried beneath the pressure to perform—and your story becomes muddy or mindless or… blah. Manifesto Magic helps you bring your story and distinct POV back to center.

This free toolkit helps you craft a brand manifesto that reflects your voice, values, and vision—so you can grow without losing your roots.

What’s inside

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    Manifesto Mad Libs Template
    A quick + fun fill-in-the-blank framework to help you distill your beliefs, declare what you stand for, and shape your origin story (& why it matters) with ease.

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    Manifesto Seeding Guide
    A short guide to help you bring your manifesto to life—on your website, in your messaging, and (most importantly) in your day-to-day decisions.

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    BONUS: Root & Rise Library
    A curated reading list of regenerative business, nature-based storytelling, and values-led leadership to inspire your next season of growth.

Brand storytelling isn’t just about visibility. It’s about vitality. Manifesto Magic reflects the core of my work—helping women founders like you shape and share your truest stories. Because when your message is rooted in truth, everything else grows from there.

This toolkit is for you if:

✔️ You’re a heart-led founder navigating a growth moment

✔️ You’re building a regenerative business in food, climate & care

✔️ You’re tired of surface-level messaging and ready to say something real

✔️ You want your audience to feel your why (& get where it fits in their own lives)

✔️ You’re learning to trust your voice, maybe for the first time

Manifesto Magic

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Manifesto Magic ~

Join the list and receive Manifesto Magic instantly—plus occasional tools, prompts, and stories to help your brand grow with purpose.

No spam, ever. Just nourishing, nature-led support for your brand.

Words of wisdom

  • “This made me feel more connected to the heart of my work and offered a supportive path forward for aligning my message with my purpose.”

  • “The Manifesto Mad Lib was my favorite—it helped me clarify my message and show up more confidently.”

  • “The tools helped me see the gaps and strengths in my marketing. I feel more connected to the heart of my work and aligned with my purpose.”

Hey hi hello,

I’m Liz McAvoy Gabriel

Brand strategist & story steward who helps heart-led founders shape and share new paradigms with (and for) Mother Earth. This is a great place to start.