Manifesto Magic

A free brand storytelling kit for heart-led founders ready to clarify their message, connect to their deeper why, and grow from the inside out.

Let your values take root

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You didnā€™t start your business to chase algorithms or play pretend. You started it because you careā€”about people, planet, and purpose (even if youā€™ve heard that phrasing one too many times).

But sometimes, brand & business clarity gets buried beneath the pressure to performā€”and your story becomes muddy or mindless orā€¦ blah. Manifesto Magic helps you bring your story and distinct POV back to center.

This free toolkit helps you craft a brand manifesto that reflects your voice, values, and visionā€”so you can grow without losing your roots.

Whatā€™s inside

  • āœ“

    Manifesto Mad Libs Template
    A quick + fun fill-in-the-blank framework to help you distill your beliefs, declare what you stand for, and shape your origin story (& why it matters) with ease.

  • āœ“

    Manifesto Seeding Guide
    A short guide to help you bring your manifesto to lifeā€”on your website, in your messaging, and (most importantly) in your day-to-day decisions.

  • āœ“

    BONUS: Root & Rise Library
    A curated reading list of regenerative business, nature-based storytelling, and values-led leadership to inspire your next season of growth.

Brand storytelling isnā€™t just about visibility. Itā€™s about vitality. Manifesto Magic reflects the core of my workā€”helping women founders like you shape and share your truest stories. Because when your message is rooted in truth, everything else grows from there.

This toolkit is for you if:

āœ”ļø Youā€™re a heart-led founder navigating a growth moment

āœ”ļø Youā€™re building a regenerative business in food, climate & care

āœ”ļø Youā€™re tired of surface-level messaging and ready to say something real

āœ”ļø You want your audience to feel your why (& get where it fits in their own lives)

āœ”ļø Youā€™re learning to trust your voice, maybe for the first time

Manifesto Magic

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Manifesto Magic ~

Join the list and receive Manifesto Magic instantlyā€”plus occasional tools, prompts, and stories to help your brand grow with purpose.

No spam, ever. Just nourishing, nature-led support for your brand.

Get the Free Toolkit

Words of wisdom

  • ā€œThis made me feel more connected to the heart of my work and offered a supportive path forward for aligning my message with my purpose.ā€

  • ā€œThe Manifesto Mad Lib was my favoriteā€”it helped me clarify my message and show up more confidently.ā€

  • ā€œThe tools helped me see the gaps and strengths in my marketing. I feel more connected to the heart of my work and aligned with my purpose.ā€

Hey hi hello,

Iā€™m Liz McAvoy Gabriel

Brand strategist & story steward who helps heart-led founders shape and share new paradigms with (and for) Mother Earth. This is a great place to start.