Here’s the Deal

I’m Liz, a strategist, storyteller, and guide for women building businesses that honor our earth, our bodies, and the communities that make us whole. I’ve spent my 15-year career helping brands shape what they stand for—and say it well.

I’ve worked inside fast-growth startups, led brand strategy for companies reshaping how we eat and live, and shaped agency teams driven by purpose and possibility.

My roots are in journalism, where I learned how to listen closely and ask better questions. But truly, I learned that as a child, lying on the ground in the woods and picking up rocks to see the life beneath.

And now, this emerging chapter started after a personal shift—becoming a mother, slowing down, and realizing just how much of our culture asks us to override our instincts. I wanted a new way of working. One that made space for cycles, clarity, and care.

So that’s what I’m doing. Helping heart-led founders on the cusp of change figure out how to grow, speak, behave, play—without losing their roots.

Let’s Talk About What’s Growing

I’m available for podcast interviews, panels, and gatherings focused on regenerative business, sustainable food systems, ecosystem healing, and values-led leadership, particularly as a facilitator and amplifier of others’ truest stories.

My perspective is shaped by years in fast-growth food startups and now supporting women founders growing brands that nourish people and planet.

Topics I speak on include:

  • Branding as a regenerative practice

  • Storytelling in service of ecosystem healing

  • How somatic wisdom supports clearer messaging and leadership

  • Women’s voices in climate, care & CPG

  • Building a business that feels like home (especially as a mother)

  • Rooting brand strategy in values, not velocity

  • Beginning before you’re ready

Want to collaborate or bring me into the conversation?

Reach out at liz@lizmcavoygabriel.com.

Let's Make Meaning

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Let's Make Meaning ~