Every Batch, From Scratch
What started in Michele’s kitchen nearly 20 years ago is now a national favorite that’s still baked from scratch, every time.
Michele’s Granola came to life online again this fall with a newly refreshed website experience, just in time for the holiday season. Working alongside the wonderful team at Cobalt, my focus was on elevating the brand’s distinct voice and vocabulary—bringing warmth and personality to the digital experience while highlighting Michele’s beloved products. Together, we refined the brand language to reflect their farmers’ market roots, made the copy as light and satisfying as their signature “crispy bites,” and created a site that’s as inviting as opening a fresh bag of granola.
Brand Strategy & Positioning, Brand Messaging, Website Copywriting
