Connecting the Care Economy
FamTech.org is the nation’s only tech hub for the Care Economy, fueling scalable solutions for families, caregivers, and the future of work.
Over the past two years, I've partnered closely with the FamTech.org team as an embedded brand strategist, storyteller, and thought partner. Together, we've helped define and evolve the organization's positioning as the leading hub for innovation in the Care Economy, shaping everything from core messaging and website copy to annual research reports, membership communications, startup showcases, policy initiatives, investor engagement, and industry thought leadership. The result is a stronger, more cohesive narrative that helps founders, investors, employers, and ecosystem partners understand the critical role care innovation plays in building a more resilient future.
Brand Strategy & Positioning, Brand Messaging, Website Copywriting, Rolling Brand & Strategy Retainer
“Liz brings a rare blend of strategic vision and operational precision that has been instrumental in clarifying FamTech’s narrative and driving alignment across our stakeholders. Her ability to distill complexity into clear, compelling language while executing flawlessly has made her an invaluable partner during a pivotal phase of growth. I wholeheartedly recommend her to any organization seeking a trusted strategist who can both think big and deliver with rigor.”
Anna Steffeney, Executive Director, FamTech.org
