As spring begins, we’re invited into a season of new starts. Ideas surface. Offers evolve. Businesses take shape. And often, the thing that slows us down isn’t the vision… it’s the name.
Naming What Wants to Grow is a practical, educational session for founders, creatives, and builders who are shaping something new (or refining something that’s grown).
Through strategic insight, trademark fundamentals, and guided evaluation, we’ll explore how to choose a name that’s clear, defensible, and aligned with where you’re headed.
This isn’t about chasing the cleverest option. It’s about understanding what makes a name strong, and moving forward with confidence.
Because a name isn’t just a label. It’s a foundation. A signal. A commitment.
What To Expect
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What To Expect 〰️
We’ll anchor our time with:
A live, 60-minute educational session
Strategic naming fundamentals (clarity, resonance, positioning)
Trademark basics and common misconceptions
Practical frameworks for evaluating names you’re considering
Clear next steps before committing
(This session is educational in nature and does not constitute legal advice.)
Outcomes
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Outcomes 〰️
Participants will leave with:
A clearer understanding of what makes a name strong and sustainable
Greater confidence in evaluating potential names
Awareness of common trademark pitfalls
Practical next steps to continue the naming process thoughtfully
A steadier nervous system around the decision itself
Who It's For
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Who It's For 〰️
This is for the founder who:
Is naming a new business, offer, program, or podcast
Is considering a new name for an existing experience
Feels stuck between too many naming options
Hopes to understand trademark basics before committing
Wants to avoid costly legal mistakes later
Is ready to plant something new this spring
Registration Details
Date: Friday, March 20, 2026
Time: 12:00 - 1:00pm ET
Free
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Meet Liz
Liz McAvoy Gabriel is a brand strategist and storyteller who helps heart-led women founders grow without losing their roots. With over 15 years of experience shaping brands across food, sustainability, and mission-driven industries, Liz brings strategic clarity and a grounded, regenerative approach to naming and positioning.
Meet Charise
Charise Naifeh is an intellectual property attorney who helps small businesses protect their brands through trademark registration. Through her work at My Trademark Counsel, she supports founders in building sustainable careers and legally sound brands from the ground up.
FAQs
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Anyone naming (or renaming) a business, offer, program, or creative project, especially those who want both strategic and legal awareness before committing.
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This session is educational in nature and will not include individualized legal advice. If you need legal counsel, we’ll share guidance on when and how to seek it.
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A replay will be provided to registered participants.