Food For Better

Vegetable + Butcher is reimagining what’s possible when it comes to healthful prepared meals. Because we all deserve plant-forward, nourishing meals that taste good and leave no trace.

I, along with the creative team at Contrast & Co., built their brand identity around one core philosophy above all: food for better.

Creative Direction, Brand Strategy, Copywriting, Content Strategy

Work executed while serving as the Director, Strategy & Content at Contrast & Co.