The Future Is Well

Health First has a profoundly ambitious vision of wellness—a vision that's designed to work hard for you when you're sick and when you are well.

This thousands-strong, Florida-based organization tasked me and the Contrast & Co. team with reimagining their brand experience to propel them forward in this rapidly transforming industry. So we led with an aspiration we can all believe in: The future is well.

Creative Direction, Brand Strategy, Copywriting, Content Strategy, Campaigns, Workshops & Trainings

Work executed while serving as the Director, Strategy & Content at Contrast & Co.