Building a Community That Drives Climate Action
DC Climate Week is dedicated to exploring the challenges of the climate crisis and discovering the solutions that give us hope.
As part of the all-volunteer team behind the first-ever DC Climate Week, I led brand messaging, storytelling, and content strategy across web, email, and beyond—helping translate a massive, multi-stakeholder effort into a cohesive and inspiring narrative. Working alongside tirelessly creative + motivated collaborators, we brought the inaugural event to life: over 150 events, 4,700+ attendees, and 37,000 website visitors in its first year. From launch messaging to the week’s recap reviews, we shaped a shared voice that reflected the movement’s purpose—making DC Climate Week not just an event, but the beginning of a local climate legacy.
Brand Messaging, Website Copywriting, Blog Strategy & Content, Email Strategy & Content
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