Prioritize Your Purpose
ABF Coaching is profoundly dedicated to serving as a catalyzing force for women social impact leaders as they navigate the ups and downs of their professional and personal lives.
I partnered with Amanda to claim her authentic, women-first lane in social-impact leadership—crafting a clear position (empathy + accountability, no-BS warmth), a rallying cry (Prioritize Your Purpose), and a scalable messaging system that translates into manifesto, web copy, and content pillars. We clarified who she serves, aligned 1:1 and group offers, and wove in thoughtful storytelling—giving her a grounded brand to stand in and repeatable tools to show up consistently with confidence.
Brand Strategy & Positioning, Brand Messaging, Website Copywriting, Brand Advisory
“My brand story and messaging were inconsistent and unclear, and I knew it was holding me back. I chose to work with Liz because of her depth of experience and her incredible ability to thoughtfully reflect and summarize my thoughts during our initial conversations, quickly helping me connect to key messages. Her approach was quick, powerful, and went beyond the surface—helping me land on core messages that deeply resonated and fully energized me.”
Amanda Fisher, Founder, ABF Coaching
