Liz McAvoy Gabriel
Helping Impact-Obsessed Brands Shape Their Verbal Identity & Create Stories Worth Remembering
Here To Help
I’m available for consulting and freelance opportunities. Let’s shape your narrative together.
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This starts with the fundamentals. The who, what, when, where, and most importantly, WHY.
From there, we dig into the HOW, with resources, tools, and elegantly crafted strategies to help you evoke your brand positioning every time you show up.
Brand Strategy & Positioning
Brand Audits & Optimization
Market Research & Analysis
Brand Narratives, Manifestos & Taglines
Voice & Tone Guidelines
Naming
Experience & Culture Design
Visual Brand Guidance
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This is where we make it memorable. Your stories are the the hook, the lore, the heartbeat, the proof.
So we jump into the peeling-back-the-layers stage, carefully shaping concepts, narratives, and ideas that are sticky enough to matter.
Content Strategy & Copywriting
Website Copywriting
Email Copywriting
Features Writing
Campaigns
Creative Direction
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Want to build side-by-side? I offer a select number of fractional brand advisor opportunities each season, with a particular focus on organizations at important change stages.
Whether you’re scaling up, reframing, or looking to mature your brand and content engine, I’m available to embed intentionally into your leadership workflows and deliver meaningful results.
Seamlessly Balancing Strategy & Execution
Strategic Bandwidth Extension & Optimization
Convenient Resource Network & Sourcing
6-Month Minimum Engagement
Starting at $5,000 a month
Storyteller By Design
I’ve lived the startup life. I’ve lived the fast-growth, scaling up, getting uncomfortable, bashing-your-way-through life. And I’ve lived the agency life.
When you put these past lives together, you get a carefully honed understanding of how brands work in our lives—and, most importantly, how the stories we create can make them matter.
Known For Narratives
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“Liz is brilliant when it comes to helping businesses, organizations, and people define themselves and share who they are and what they do. I’m thrilled she’s formally putting herself out there for the benefit of all!”
Abbie Hodgson
Ex-Director, The Ascend Fund -
"Liz is direct, open, honest, and highly responsive, which makes working together incredibly easy as we are always aligned on goals, desired outcomes, deadlines, and next steps. Perhaps even more important, however, is that Liz is proactive and collaborative. As a startup founder with a project and task list that seems to spawn more and more items perpetually, it’s difficult to overstate the value of someone who is actively identifying and solving problems, leading and managing workstreams, and self-delegating.”
Turner Hoff
Cofounder & CEO, Vegetable + Butcher -
“Hands down the best writer I have ever worked with. It’s like she read my mind. She perfectly executed the messaging that I needed to convey to my audience. Liz was able to produce finished products for me (including SEO brilliance) on a very tight timeline. I look forward to working with Liz again for years to come."
Faith Benoit
Founder, Hello Fingerprints -
"Liz had a daunting task of finding a message that united five separate arts nonprofits without alienating any of them from their own unique brand. Her final presentation blew us out of the water! She provided us strong assets and ideas for a campaign that is still active today—approaching two years later. Her process was inviting, comprehensive, and inclusive. I can’t say enough good things about working with Liz.”
Jackie Coleman
Executive Director, Maryland Hall for the Creative Arts -
“Liz is one of the BEST storytellers I've ever met. I hope we can work together again soon, and will absolutely keep Liz in mind in any future endeavors that require help from her many talents!”
Rick Martinez
VP Digital Strategy & Digital Consumer Experience, Health First -
“Working with Liz was fantastic. She has a remarkable talent for understanding a brand's unique voice and vision and translating it seamlessly into strategies that resonate with the target audience. Her approach has not only boosted our brand awareness but has also driven tangible results. Beyond her strategic prowess, Liz is a pleasure to collaborate with—consistently demonstrating professionalism, creativity, and a genuine passion for what she does."
Greg Hiemenz
Founder & President, CLR Medical & WakeWell
Let's Work Together
Interested in shaping your narrative? Submit the basics and we’ll be in touch shortly.
