Helping heart-led women founders shape and share new paradigms with (and for) Mother Earth
Brand strategy, storytelling, and voice stewardship for regenerative founders and impact-first teams.
Grow without losing your roots
I work with women founders and care-centered teams at meaningful inflection points—the moments when you’re clarifying your voice, deepening your impact, or growing into a more regenerative, resonant expression of your brand and business.
Whether you’re refining your brand strategy, telling your truest story, or evolving your business from the inside out, we’ll grow from the roots, together.
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We start at the root system—your values, vision, voice, and positioning—and cultivate a strategic foundation that reflects your deepest why.
Together, we shape the structure your brand needs to grow with integrity, clarity, and care.
Brand Strategy & Positioning
Brand Audits & Optimization
Market Research & Analysis
Brand Narratives, Manifestos & Taglines
Voice & Tone Guidelines
Naming
Experience & Culture Design
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Your brand isn’t just what you say—it’s how people feel when they engage with you.
We craft language that resonates, stories that stick, and content that reflects both your purpose and your personality.
Content Strategy & Copywriting
Website Copywriting
Email Copywriting
Campaigns
Creative Direction
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For teams in motion—growing, pivoting, or deepening their impact—I offer embedded strategic support to help you align your story, systems, and structure. This isn’t just consulting. It’s co-creation in motion.
Seamlessly Balancing Strategy & Execution
Strategic Bandwidth Extension & Optimization
Convenient Resource Network & Sourcing
6-Month Minimum Engagement
Starting at $5,000 a month
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From intimate strategy sprints to seasonal storytelling workshops, these offerings are designed to support reflection, realignment, and regenerative growth.
Emerging Offers May Include:
Root & Rise Brand Strategy Sprint
Somatic Storytelling Workshops
Group Programs & Co-Creation Spaces
Speaking & Facilitation for Impact Teams
Strategist. Storyteller. Steward.
I’ve worked inside fast-growth startups and led agency teams at scale. Now, I’ve chosen to slow down and work more intentionally, supporting women building businesses that align with their values and vitality.
I help founders clarify their voice, align their brand, and grow in ways that feel true, not templated.
Known for narratives
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"Working with Liz on SIMPLi’s new website was a game-changer for us. She brought our new brand positioning to life for the first time, creating copy that not only aligned with our brand pillars and voice but truly elevated them into compelling messaging across the site. She was collaborative, thoughtful, and proactive in identifying ways to ensure our content resonated with both our internal team and our audience."
Lizzie Anderson
Director of Marketing, SIMPLi -
"My brand story and messaging were inconsistent and unclear, and I knew it was holding me back. I chose to work with Liz because of her depth of experience and her incredible ability to thoughtfully reflect and summarize my thoughts during our initial conversations, quickly helping me connect to key messages. Her approach was quick, powerful, and went beyond the surface—helping me land on core messages that deeply resonated and fully energized me."
Amanda Fisher
Founder, ABF Coaching -
"Working with Liz was like turning my chaotic junk drawer of ideas into a beautifully organized, personality-packed brand pantry. After five years of DIY-ing my copy, she distilled my voice into a messaging framework that feels magnetic. Liz didn’t just polish my copy—she clarified my mission and gave me a launch-ready suite of soulful, strategic language. She champions your vision like it’s her own."
Micole Jason-Rondinone
Founder, The Counter -
"Liz brings a rare blend of strategic vision and operational precision that’s been instrumental in clarifying FamTech’s narrative and aligning our stakeholders. She distills complexity into clear, compelling language and delivers flawlessly. During a pivotal phase of growth, she’s been an invaluable partner. I wholeheartedly recommend her to any organization seeking a trusted strategist who can think big and execute with rigor."
Anna Steffeney
Executive Director, FamTech.org -
"Liz is brilliant when it comes to helping businesses, organizations, and people define themselves and share who they are and what they do. I’m thrilled she’s formally putting herself out there for the benefit of all!"
Abbie Hodgson
Ex-Director, The Ascend Fund -
"Liz is direct, honest, and highly responsive—which makes working together easy and aligned. Even more valuable, though, is her proactive and collaborative spirit. As a startup founder with an ever-growing task list, I deeply appreciate a partner who leads workstreams, solves problems before they surface, and self-delegates with confidence."
Turner Hoff
Cofounder & CEO, Vegetable + Butcher
Let's grow something true
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Let's grow something true ~
Ready to clarify your brand, your story, or your next chapter? Share a few details and I’ll be in touch soon.