This is me. I'm a brand builder. A storyteller. And a leader. I'm at my best when I'm shaping mission-driven brands, crafting memorable content, and pushing boundaries with new ideas and strategic approaches. I take a holistic look at brand and strategy, always circling back to the beautiful balance of copy, design, platform particulars, and that pop of the indescribable that turns creative work into action.
I’ve worn a lot of hats over the years – everything from leading powerhouse creative teams both on the agency side and in-house; crafting brand narratives, campaign concepts, and positioning strategies for clients within every industry from hospitality and the arts to retail, healthcare, tech, and beyond; creating, testing, and styling custom recipes (and occasionally photographing them); and even rolling up my sleeves and telling the stories of farmers and makers and ranchers straight from their fields and kitchens.
Other hats have included brand strategy and positioning development; email marketing and copywriting; workshop creation and group trainings; social media planning and content creation; and medium, short, and shorter video content direction.
I’ve probably missed a few hats, so feel free to ask me about ‘em.
Get in touch: liz@lizmcavoygabriel.com
